The Forgotten Demographic – How Female Gamers Can Make Your Games a Success

Rarely do you walk into a video game store and see many game titles catered exclusively for the female game audience. There is virtually no big box support for such titles as they spend millions of dollars catering exclusively to male audiences. After all, conventional wisdom would suggest that since only games for males are being made, that only males are interested in playing video games. This couldn’t be further from the truth, a fact often overlooked by larger game publishing companies such as EA, Activision or Take-Two. The statistics alone disprove the notion that girls are not interested in spending time playing video games. The Sims is the best selling game of all time and a large amount of its success can be attributed to its loyal female fan base. 40% of all girls in Australia that participated in a survey admitted to spending time online playing video games as well. This is a global trend that as more game enabled devices are available, so does the potential audience for your products. From personal experience I can attest to the power of focusing on the female gamer audience and the amount of success it can bring to your game portals. Hopefully this article can shed some light on what you can do to acknowledge the female audience and entice them to use your product.

Understand Your Audience

This would be common sense regardless of any type of video game or interactive content you would develop but due to the lack of exclusively developed girl titles how would you go about starting? The answer isn’t necessary waiting on a shelf of a game retail store but rather online on a games website or games portal.

Depending on the age range of the female audience you will find some games more popular than others. These games usually have simple and easy to learn game play factors that most professional game developers would consider basic or even in some cases downright primitive. Don’t be fooled by this or dismiss this fact. Its a mistake that many game developers make and hold against working on such games that would otherwise be something the female audience would be interested in.

One of the most popular games website with young girls would be StarDoll.com which is essentially a online paper doll website. Moving various clothing items on a 2d doll is a very simple thing to develop if you have any professional game experience. It is this very simple game mechanic combined with variety of various current celebrities and other incentives that encourage millions of users to return every day to that website.

Dress up games are some of the most popular games with girls with thousands of web game portals devoted exclusively to this genre of game. Other game categories that are popular with female gamers include pet games, makeover games, cooking games and room makeover games. Some of the most popular games with girls may have combined elements of these game categories providing an even more compelling game experience. Almost all of the games popular with the female audience would be categorized under Casual Games.

Doing your homework on what works out there currently on the Internet will help you understand an audience that might be decades younger than you personally and completely different than your own personal preferences for games. It is a challenge you must embark upon to fully capitalize on this market segment and achieve success. สล็อต xo

The Online Factor

One of the game categories not mentioned previously are quickly becoming the most popular. Online worlds provide an experience where they can socialize and meet new friends. Important game elements of online worlds would include; the ability to have avatar customization, personalize user rooms and the ability to chat and meet new friends. Some examples would be Club Penguin, Habbo Hotel, There.com and IMVU.

Major companies are taking notice of the immense popularity of online worlds with the female audiences and now feature many similar game elements. The key for anyone looking to compete in this field is to come up with a compelling game mechanic that entices this key demographic of female users.

This type of game might be out of the reach of many small time developers but any game starts modestly so this might be a long term goal for you to reach. Never discount any game idea entirely especially as it can help you in developing some uniqueness. Sometimes combining existing game ideas in a online setting can help set it apart from what is available currently.

Making It Unique

Regardless of the size or scope of your game websites, an important aspect to realize is that uniqueness will help stand you apart from the competition in a very crowded market. My games portal for example specializes in browser based online worlds which require no registration. The benefit of this is you can immediately introduce your user to your game product without having them register or download anything. Consider introducing a unique element such as this into your game or website and you will of taken the first step to capturing some the fastest growing gamer demographic out there.

The Appeal of Skill Games

The definition of a game of skill is a game where the result is determined generally by mental and/or physical skill, as opposed to pure chance or luck.

The appeal of these games lies in the fact that not only do players revel in the challenge and the wide variety of game choices/types, but also the mention of checkers, dominoes, hangman and jigsaw puzzles brings on fond childhood memories. Most of us then graduated to rummy, backgammon, scrabble and the ultimate challenge-chess.

While skill games will never replace casino gambling online or off in popularity, it is a universal internet topic with a multitude of sites offering free or tournament play.

I classify 7 skill game types as follows: Card, Board, Dice, Tile, Word, Puzzle and Sports Games.

As skill games is such a broad topic and could not be covered in a single article, I will

present examples for each game type and offer a brief description and/or history for each. 

1) Card Games: use a deck of cards as their central tool. Examples are Rummy, Bridge and Canasta. Rummy has many ‘cousins’ or versions. To name a few, there is the world famous, Gin Rummy along with Oklahoma Gin, Knock Rummy, Continental, 500 Rum or Pinochle, Kalookie and Pan or Panguingue.

2) Board Games: maintain turn-based play in that one player’s move/strategy is followed by their opponents’ move/strategy. Players can only move at their turn. Examples are chess, checkers and backgammon.

The origins of these board games go back centuries. Chess became so popular that other games took second place during the middle ages. It’s not certain if chess was invented by one or more people, but warfare was a likely reason for its development. สมัครสล็อต

Checkers is believed to have originated in the desert country of Egypt where it was known as Alquerque around 650 BC, though there are caves from 1400 BC that depict Alquerque like images.

The game was played by philosophers and thinkers such as Plato and Homer as it provided an immense mental challenge.

3) Dice Games: use a number of dice as their central tool. Board games often use dice to determine a player’s standing in the game; however, dice alone generally don’t determine the outcome of the game in relation to other characteristics like strategy or skill. Examples are Sic Bo, Yahtzee and Poker Dice.

Poker Dice is one of the most famous dice games, especially online. The dice display representations of playing cards instead of numbers. Each of the six sides represent Ace, King, Queen, Jack, Ten and Nine that are used to form a Poker hand. The object of the game is to make the best poker hand.

4) Domino/Tile Games: utilize a central tool of a set of tiles called dominoes that have two ends, each with a given number of dots or pips. Therefore, each combination has 2 possible values and each domino is unique in the set. Most domino/tile games are ‘card games without the cards’. Examples are Dominoes, Pai Gow and Mahjong.

Who invented the game of Mahjong? In all probability, this game was devised by Confucious, who traveled in China during that era. He was fond of birds – perhaps that is why the game was christened as Mahjong, which denotes a sparrow. Some experts say that the three cardinal virtues professed by Confucious were represented through three dragon tiles – red, green, and white.

5) Word Games: so many word games, so little time. A short list of examples is Scrabble, Hangman, Cryptograms, Jotto, Jumble, Acrophobia and Wheel of Fortune.

6) Puzzle Games: puzzle me these examples-Sudoku, Crosswords, the oh, so frustrating–Rubik’s Cube along with a group of way cool online puzzles–Bejeweled, Deal or No Deal, Chuggles and Jungle Bubble.

Online Gaming – Favourite Activity

Games that anyone can play over the internet are called as online games. A variety of online games is available and one can easily play any game as per his or her interest. Following are the categories in which we can classify games:

MMORPG – Massively Multiplayer Online Role-Playing Game
Example – World of Warcraft

MMORTS – Massively Multiplayer Online Real-Time Strategy
Example – Shattered Galaxy and Mankind

MMOFPS – Massively Multiplayer Online First-Person Shooter
Example – World War II Online and PlanetSide

MMOSG – Massively Multiplayer Online Social Game
Example – The Sims Online and Second Life

These online games have now become the source of real entertainment not only for children but also for adults. We all know that “an idle mind is the devil’s workshop”, so to get rid of wicked thoughts and to overcome boredom, one should opt for online games. These games are real stress busters and ultimate source of entertainment. We can not only play games but we can interact with other players also. We can expand our social network with the help of online games, as we get various different options while playing.

These days the most famous online games among everyone are “Zynga Games”. Favorite online Zynga games are:

– FarmVille
– Cafe World
– FishVille
– Texas HoldEm Poker
– Mafia Wars
– PetVille
– YoVille
– Street Racing
– Roller Coaster Kingdom
– Vampire Wars

Zynga games were introduced by “Mark Pincus”. He founded Zynga in 2007 with a vision to provide gaming as a platform for social networking. We all have seen a Dog as a Zynga logo, but most of us didn’t actually know that Zynga was named after Pincus’ beloved American bulldog, Zinga.

We can create our own “Avatar” in some of these online games. It’s very exciting to be the part of virtual world where we can play, shop, earn, fight, do farming and even cook food. Facebook, Tweeter, iBibo and other social networking sites are the platform to access these games. To play these games we need not to download them, we just need to login to our social network accounts and start playing.

Brief description of few games:

FarmVille – This is a farm simulation game where we can cultivate various crops, fruits and trees. It’s very exciting being a virtual farmer.

Cafe World – In this game we can cook and serve different types of dishes and earn virtual money in the game to expand our café’s infrastructure.

YoVille – In this game first of all we create out Avatar and then we start playing. We shop in this game to decorate our home, can even visit factory to do some work and earn virtual currency. This is an exciting game where we can watch our Avatar performing different tasks.

Mafia Wars – In this game, one has to make a virtual mafia world to compute with other mafia gangs. There are several places defined to perform tasks in this game. According to the level of mafia gang we can perform tasks. Great amount of virtual money can be earned in this game. More gang members make more powerful mafia team. joker123